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    • Photo of students holding certificatesphoto of two phones showing an instagram talent attraction campaign for LinklatersPhoto of man with dark hair in a suit sat at a deskPhoto of man drawing on a whitebaord

    REFRAMING LAW CAREERS WITH LINKLATERS

    REFRAMING LAW CAREERS WITH LINKLATERS

    REFRAMING LAW CAREERS WITH LINKLATERS

    REFRAMING LAW CAREERS WITH LINKLATERS

    Services

    • Early Talent Attraction

    Week social led campaign

    Social impressions

    Conversion rate

    Linklaters was after something different to attract graduate talent on the market. Wiser developed an immersive social media campaign that put students in the mindset of a lawyer, exploring AI legal challenges and experiencing what the firm's really about. The result was a shift in perception, stronger engagement with future talent and a strong jump in graduate rankings.

    TESTTEST

    POSITIONING LINKLATERS AS LEADERS IN AI LAW

    Linklaters approached Wiser with a clear challenge. They wanted to boost their profile among students while reinforcing their reputation as a leading law firm.

    Linklaters needed to be seen as innovative, culturally relevant and at the forefront of commercial law, particularly in the rapidly evolving world of AI.

    The goal was to shift student perceptions, raise awareness of Linklaters’ expertise and innovation, spotlight their ambassador programme, and ultimately strengthen their pipeline of future talent. All while improving their position in the Times Top 100 Graduate Employers list

    Week social led campaign

    Social impressions

    Conversion rate

    FROM EVIDENCE TO VERDICT

    Over four weeks, we combined digital storytelling with real-world experience to create a campaign that didn’t just talk about law, it let students practise it. By blending social content, interactive learning and live presentation, we delivered a hybrid event experience that converted.

    We created Make the Link, Make Your Case, a social campaign designed to put students directly in the mindset of a Linklaters lawyer.

    The concept centred on active participation. Students were grouped into teams and challenged to analyse fictional, AI-driven legal evidence released episodically on Instagram. Each content drop revealed new information, encouraging critical thinking, collaboration and debate as teams built their case over time.

    To support the experience, we designed and built a bespoke microsite that housed all campaign materials in one place. This became the campaign hub guiding students through the challenge, hosting resources and capturing engagement.

    photo of two phones showing an instagram talent attraction campaign for LinklatersPhoto of man with dark hair in a suit sat at a deskPhoto of students holding certificates

    The journey culminated offline. Finalists were invited to present their verdicts live at Linklaters’ AI Open Day, bridging the gap between digital engagement and real-world exposure to the firm, its people and its expertise. The winning team took home a £1,000 prize, adding a competitive edge and incentive without overshadowing the learning experience.

    By making students active participants rather than passive viewers, we helped Linklaters demonstrate what sets them apart: innovation, expertise and a future-focused mindset in a way students could genuinely feel.

    To talk to us about this case study,
    get in touch

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