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Adult man in his 20s or 30s with short light brown hair punches a heavy bag, wearing black boxing gloves and a fitted dark T-shirt in a dimly lit training studio.

Adult woman in her 30s with dark hair pulled back stands behind a kitchen counter, wearing a white chef’s jacket and black apron, smiling calmly inside a professional kitchen.

Adult man in his 20s or 30s with short light brown hair smiles while holding a tablet, wearing a black fitted T-shirt, standing beside shelves and refreshments in a modern wellness space.

Adult woman and adult man in their 20s or 30s stand side by side, both wearing black SIRO T-shirts, smiling casually against a sunlit wall in a minimalist interior.

Adult woman in her 30s with dark hair tied back stands by a large window, wearing a black uniform, looking out over a city skyline from a calm, minimalist interior lounge.

Adult man in his 30s with short dark hair smiles while standing in dramatic blue lighting, wearing a fitted dark polo shirt inside a contemporary interior corridor.

Adult woman in her 30s with dark hair tied back sits cross-legged on a yoga mat, wearing black activewear, practising meditation inside a modern studio with floor-to-ceiling glass walls.

Adult man in his 20s or 30s with short dark hair performs battle rope exercises, wearing a sleeveless light top and black trousers inside a gym with green accent lighting.

A WORLD-FIRST CAREER DESTINATION WITH SIRO

Services

Film
Photography

Fitness Suite locations

Recovery Lab locations

Yoga class accidentally taken

SIRO is a world-first wellness destination. Our film reimagined hospitality careers here through energy, light, and movement, capturing a world built on strength, resilience, and flow. By fusing art direction, kinetic camerawork, and light design, we created a sensory experience that reflected SIRO’s pulse: a destination, and a mindset, built to make you stronger.

Adult man in his 20s or 30s with short dark hair stands poolside, wearing a black SIRO jacket, watching a swimmer in an infinity pool overlooking a modern city skyline.

CAPTURING THE SIRO SPIRIT ON FILM

Our challenge was to translate that culture into film and photography that felt alive. Through light, movement, and pace, we created a bold new employer brand story. One that showed the power of people driving the SIRO experience.

At a glance

We captured SIRO’s kinetic energy through dynamic camerawork, vivid light play, and immersive sound design. Our team used colour and motion as storytelling tools, designed custom lighting stencils inspired by the SIRO logo, and built rhythm through precise editing. A sensory workout that mirrored the brand’s transformative nature.

Team members photographed

Hours of footage

Health juices taste-tested

SIRO represents a new era in wellness: not static, but constantly in motion. Our mission was to craft a visual language that embodied transformation, resilience, and human energy. To do that, we built a world powered by light and movement.

We wanted the audience to feel that energy, not just see it.

Using kinetic camerawork and dynamic pacing, we designed a film that evolved like a workout, from a slow, deliberate start to an explosive crescendo. We used a stopwatch device to guide the rhythm, increasing the tempo of cuts, movement, and sound design throughout.

Adult man in his 20s or 30s stands beside a rooftop pool at sunset, wearing a black SIRO jacket, looking towards a woman standing near the water with city lights beyond.

Contrasting moments of intensity with calm reflection, the film explored the full spectrum of wellness, from high-performance training to recovery and renewal. Our colour grading leaned into bold, vibrant tones, creating a visual experience that was both grounding and electrifying.

For our photography, we drew inspiration from the ‘line’ motif in the SIRO logo, a symbol of forward momentum. We developed a custom lighting stencil that projected streaks of light across scenes and portraits, giving every shot a sense of drive and distinction.