From ‘ready, set, go’, we knew our execution needed to be a dynamic embodiment of the human spirit in action.

We approached the filming like a documentary. Personal and authentic at every step, we wanted to capture the moments in-between. A moving, stabilised camera allowed us to maintain constant motion as we looked beyond office life, and into the Oniverse.

To make sure the final output fit the brand, we layered shots of their people with consumer-facing footage — showing textural depth and contextual relevance alongside the rich fabric of life at On. 

Across the website we used the golden thread of 'Life in Motion' to inform design decisions throughout.

For the home of their culture, films and photography, we devised a more varied 'employer brand' colour palette — creating opportunity for differentiation between teams and locations.

Each page has a unique personality, whilst feeling distinctly "On". The curved imagery nodding to the visual scrapbook of our creative direction.

We introduced subtle uses of motion in the user interface, a digital display of the core design theme: purposeful movement on every hover, scroll, tap, click or swipe.