Employer Branding(Wiser, noun)
Simply put: Your employer brand is your pitch for people's time – answering both "what's in it for me?" for future talent, and "why should I stay" for your current employees.
It's now clear that a shiny consumer brand is no longer enough to engage and attract the best talent to apply. Your employer brand is critical to a successful talent acquisition and retention strategy – and that’s where Wiser comes in.
Everything we do starts with research
We usually start with an EVP (Employee Value Proposition). Our research team dives deep into how your current people feel about work, and how your brand is showing up in the market for talent. Our creative teams use these talent insights to build stunning employer brand assets and recruitment marketing campaigns to captivate a fresh new audience of talent.