Our social media team, a white man with close cropped short hair, and an indian woman with long brown curly hair, are both in their twenties. They're workshopping some social media ideas together using iPhones and a whiteboard.

Social

Media

Social media audit: Laying the groundwork

The first step to a successful social media strategy is understanding your starting point. At Wiser, we conduct thorough audits of your channels, examining content performance, audience engagement, and competitor benchmarks.

This process identifies quick wins and longer-term opportunities to align your social presence with your employer brand. The outcome is a clear, actionable picture of where you stand and how to elevate your game.

Social media strategy: Defining the direction

With the insights from the audit, we create a strategy tailored to your goals. This includes setting objectives, identifying audiences, and establishing content pillars to bring your employer brand to life.

Whether you’re amplifying your EVP, targeting hard-to-hire talent, or building a community of advocates, our strategies are built to deliver results. Clear KPIs and tracking tools ensure every post has a purpose.

Explore our award-winning work with Knight Frank
Social media management: Always on, always improving

Social media runs around the clock, and our management service keeps you active and aligned. From planning and scheduling to real-time engagement and performance tracking, we handle the details so you can focus on the bigger picture. Regular reporting highlights successes and opportunities to push further.

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In today’s world, where 79% of people use social media during their job search, a strong presence is no longer optional.

Social media is a critical tool for meeting talent where they are, building trust, and sparking excitement about joining your team. A strong social media strategy allows you to engage meaningfully with your audience, positioning your business as an employer of choice.

When executed well, it’s not just about increasing visibility — it’s about creating a genuine connection that drives action.