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    • Our social media team, a white man with close cropped short hair, and an indian woman with long brown curly hair, are both in their twenties. They're workshopping some social media ideas together using iPhones and a whiteboard.

    Social

    Media

    Social media is where your employer brand meets the world

    It’s the place candidates go to discover your culture, values, and people—and often what shapes their decision to apply. A strong and authentic presence not only builds awareness but also drives action, enabling you to stand out in a crowded digital landscape.

    With 79% of people using social media during their job search, having a clear strategy is no longer optional; it’s essential to attract, engage, and convert the talent your business needs.

    Social media audit: Laying the groundwork

    The first step to a successful social media strategy is understanding your starting point. At Wiser, we conduct thorough audits of your channels, examining content performance, audience engagement, and competitor benchmarks.

    This process identifies quick wins and longer-term opportunities to align your social presence with your employer brand. The outcome is a clear, actionable picture of where you stand and how to elevate your game.

    Our social media team, a white man with close cropped short hair, and an indian woman with long brown curly hair, are both in their twenties. They're workshopping some social media ideas together using iPhones and a whiteboard.

    Social media strategy: Defining the direction

    With the insights from the audit, we create a strategy tailored to your goals. This includes setting objectives, identifying audiences, and establishing content pillars to bring your employer brand to life.

    Whether you’re amplifying your EVP, targeting hard-to-hire talent, or building a community of advocates, our strategies are built to deliver results. Clear KPIs and tracking tools ensure every post has a purpose.

    Explore our award-winning work with Knight Frank

    Stories that resonate

    Great content is at the heart of effective social media. Our in-house social team crafts everything from behind-the-scenes glimpses to dynamic videos and thought-provoking posts — all tailored to your tone of voice and visual identity.

    This ensures your brand stands out for all the right reasons, creating connections that matter.

    James, a substation engineer, stands in front of a helicopter with a glowing geometric overlay.
    An Instagram post from "comcastcareers" featuring three employees walking in a modern office, holding coffee, with a text overlay, "75 Hard Comcast HQ edition."
    A "Social Impact at King" Instagram post featuring a collage of workplace events and activities with employees.
    A smiling worker in an orange high-visibility suit and helmet stands near electrical equipment with a text overlay, "Ready to level up?"
    A colorful Instagram grid from "lifeatking" featuring various workplace events, celebrations, and employee highlights.
    An Instagram grid from "wearenationalgrid" featuring employees in high-visibility clothing, workplace highlights, and inspirational messages.
    A selfie of a man wearing glasses and a backpack, with a text overlay, "Bryan's day at Comcast – Project Manager."
    A colorful Instagram grid from "lifeatking" featuring various workplace events, celebrations, and employee highlights.
    Social media management: Always on, always improving

    Social media runs around the clock, and our management service keeps you active and aligned. From planning and scheduling to real-time engagement and performance tracking, we handle the details so you can focus on the bigger picture. Regular reporting highlights successes and opportunities to push further.

    Check out our award-winning socials for King
    A woman wearing glasses and a striped shirt speaks energetically, gesturing with her hands, while a man in a beige shirt stands behind her, smiling in a casual, bright office space.A man wearing glasses and a white t-shirt speaks while holding a smartphone and remote control, standing in front of green wall panels and digital screens.A woman stands on a small stage, smiling while giving a presentation to an audience in a modern space with green wall panels.A group of women in a modern office space smile and take photos with their smartphones, while others sit and engage in conversation.A group of people sitting near large windows focus on their smartphones, engaged in an activity or discussion in a well-lit space.

    In today’s world, where 79% of people use social media during their job search, a strong presence is no longer optional.

    Social media is a critical tool for meeting talent where they are, building trust, and sparking excitement about joining your team. A strong social media strategy allows you to engage meaningfully with your audience, positioning your business as an employer of choice.

    When executed well, it’s not just about increasing visibility — it’s about creating a genuine connection that drives action.