Two women sit at a high-top table in a cozy, plant-filled meeting space, engaged in conversation with laptops open.

Employee Value

Proposition

Finding your foundations

An employee value proposition (EVP) is the answer to the question: “What’s in it for me?”.

It’s your pitch to current and future people that sums up the unique benefits and experiences they can expect by choosing you over another employer. In today’s competitive job market, an EVP goes beyond salary and perks; it speaks to culture, purpose, and growth opportunities. 

A well-crafted EVP is key to attracting the right talent, keeping your people engaged and building long-term loyalty.

Rooted in research

Through interviews, focus groups, and market analysis, we uncover the strengths of your organisation, what your people value most, and where there’s room to grow. By matching these insights with Wisdom® data on what talent is looking for from work, we craft an EVP that captures your organisation’s essence and resonates with your target audience. 

The result? Messaging that is both authentic and magnetic – for your people and those yet to join.

How we did it for Trainline

Bringing your EVP to life

An EVP isn’t just a statement on a careers site – it’s a promise that needs to be delivered every day. 

From onboarding to progression and beyond, it shapes how your employees experience your company. A strong EVP should influence your employer branding, recruitment campaigns, and internal communications. It aligns what you say externally with the reality of working at your business, helping you attract the best talent.

What makes working with us different?

We don’t believe in cookie-cutter EVPs. 

At Wiser, we combine creativity with data to deliver a proposition tailored to your culture and ambition. Our team will help you form a statement that doesn’t just sound good but creates a meaningful connection with the people who matter most – your employees. From messaging frameworks to campaigns, we make sure your EVP lives and breathes across all touchpoints, inside and out.