A recruitment marketing campaign applies strategic marketing principles to the hiring process. It is a coordinated ecosystem of creative content, targeted media, and distinct messaging designed to drive specific candidate actions - whether that is exploring a careers page, engaging with your social employer branding, or submitting an application. In a competitive talent market, it transforms hiring from passive job posting to active talent attraction, ensuring an employer’s voice stands out to the right talent.

Every successful campaign combines deep audience insights, standout creative execution, and multi-channel media deployment. At Wiser, campaigns are built around a clear, measurable objective - such as accelerating high-volume applications, building long-term employer brand awareness, or targeting niche skill sets. We conduct rigorous research into candidate behaviors, defining where your target audience spends time and what content resonates with them, which directly informs the creative direction and channel strategy

To optimise recruitment marketing ROI, the best channels are defined by where your target candidates naturally spend their time. Wiser builds data-driven, multi-channel recruitment roadmaps tailored to specific candidate consumption behaviours and precise platform targeting, ensuring your employer brand reaches the right talent at the right time. By executing full-funnel recruitment marketing campaigns, Wiser builds top-of-funnel awareness and employer branding through highly visual platforms (e.g ConnectedTV, YouTube + Out-of-home), accelerates employee advocacy and executive thought-leadership content (e.g. LinkedIn, TikTok and Meta), and deploys targeted talent attraction and conversion activities to secure high-quality applications in high-intent moments (e.g. paid-search, jobboards and display retargeting).

Success is measured against the objectives set at the start, using performance data across every channel. Wiser uses tools like Attraction Analytics to track metrics such as click-through rate, cost per click, video completion and applications, with regular reporting to refine campaigns in real time and protect return on investment. Tracking pixels and ATS data are used alongside this to measure both direct response and the wider impact on employer brand awareness.

Wiser was named Recruitment Marketing Awards Agency of the Year 2025 and holds EBMA gold for Campaign of the Year and Use of Data. Every campaign blends strategy with standout creative, runs across the channels candidates actually use, and is tracked with tools like Attraction Analytics and Wisdom, Wiser's data partner drawing on real-time data from over 100,000 people, so spend is optimised throughout.

Wiser has delivered recruitment marketing campaigns for brands including McCain, The Gym Group, NESO, Kraft Heinz and BBC.

For McCain, the brief was to hire more people across UK manufacturing plants: Wiser built the "Makers" film campaign on Meta, then used tracking pixels and ATS data to retarget engaged candidates and measure impact, reporting a 70% reduction in cost per hire. The campaign won EBMA gold for Best Employer Brand Management.