
Recruitment Marketing
Campaigns
Stand out. Get seen. Hire better.
Recruitment marketing is all about applying marketing smarts to hiring. It’s the art of crafting campaigns that spark action – whether that’s exploring your careers page, connecting with your employer brand on social, or clicking ‘apply’. In a noisy talent market, it’s how you make your voice stand out and attract top-tier candidates.
Our approach: Strategy meets creativity
At Wiser, recruitment marketing begins with clear objectives. Are you looking to increase applications, raise awareness, or target a specific talent pool? From there, we dive into the insights: who your audience is, where they are, and what they care about. Using this data, we design campaigns that blend strategy and creativity – built to meet your goals while telling a compelling story about your organisation.
Insight-led campaigns
We base every campaign on a deep understanding of your target audience. This includes analysing candidate personas, industry trends, and your internal landscape to identify challenges and opportunities. Our insights shape the creative direction, ensuring every element of the campaign resonates with the people you want to attract.
Multi-channel activation
A successful campaign needs to reach candidates wherever they are – whether that’s on LinkedIn, Instagram, or niche platforms like Glassdoor. We develop a multi-channel roadmap, selecting the most effective platforms to deliver your message and optimising content for each. This ensures maximum impact, whether your goal is awareness or applications.
Optimised performance
Our work doesn’t stop at launch. We use tools like Attraction Analytics to track performance across every channel, measuring the effectiveness of each element. Regular reporting helps us refine and optimise campaigns in real time, ensuring you get the best return on investment.


We’re ready to turn your hiring strategy into a talent magnet. Let’s create a campaign that stands out, sparks interest, and delivers results. Get in touch today to start attracting the people who’ll shape your future.
How we did this for McCain