New year, new content? The start of a new year is the perfect time to refresh your social strategy, and set some new content creation goals, to help you grow over the next 12 months.
What if I told you you could plan 85% of your 2025 content by the end of this week?
All great social media channels start with goals. What do you want your audience to do after seeing your posts, how much do you want your channels to grow, who are you trying to reach, engage with, how do you want to make them feel?
Without a content calendar, you risk losing your engagement or worse, your audience all together.
It helps you plan and deliver your message at the right moments, aligning your content with key recruitment periods, industry trends, and cultural dates. By doing this, you can shine a light on your company’s values, culture, and opportunities, connecting with the talent you want to attract.
If you use absolutely nothing else to support your strategy this year, use this.
January
Key dates:
Jan 1: New Year’s Day
Jan 4: World Braille Day
Jan 18: Get to Know Your Customers Day
Jan 20: Blue Monday
Jan 20: Martin Luther King Dr. Day (US)
Jan 24: National Compliment Day
Jan 25: Burns Night (UK)
Jan 26: World Environmental Education Day
Jan 29: Lunar New Year
Month-long:
Veganuary
Post ideas to get you started:
Share your team's resolutions
Give your audience motivational tips to help them achieve their goals
Reflect on the previous year and what’s on the way in 2025
February
Key dates:
Feb 1: World Hijab Day
Feb 4: World Cancer Day
Feb 6: Time to Talk Day (UK)
Feb 9: Super Bowl Sunday (US)
Feb 14: Valentine’s Day
Feb 17: Random Acts of Kindness Day
Feb 23: Digital Learning Day
Month-long:
LGBT+ History Month (UK)
Black History Month (US)
Post ideas to get you started:
Create talent acquisition content on valentines day
Reflect on how your team/company supports diversity and inclusivity initiatives
Share your random act of kindness incentives
March
Key dates:
Mar 1: Employee Appreciation Day
Mar 4: Pancake Day (Shrove Tuesday)
Mar 6: World Book Day
Mar 8: International Women’s Day
Mar 14: Holi
Mar 17: St. Patrick’s Day
Mar 18: Global Recycling Day
Mar 20: International Day of Happiness
Mar 30: Mother’s Day
Mar 30-31: Eid
Mar 31: Transgender Day of Visibility
Month-long:
Women’s History Month
National Nutrition Month
Post ideas to get you started:
Share the stories of leaders or colleagues who inspire you
Create content celebrating International Women’s Day and Women’s History Month
Spotlight an event supporting one of the awareness days
April
Key dates:
Apr 1: April Fool’s Day
Apr 2: World Autism Awareness Day
Apr 7: World Health Day
Apr 14: International Recruiters Day
Apr 18: Good Friday
Apr 20: Easter Sunday
Apr 21: World Creativity and Innovation Day
Apr 22: Earth Day
Month-long:
Stress Awareness Month
Autism Awareness Month
Post ideas to get you started:
Highlight sustainability initiatives your company has launched or supports
Share tips for going green in the workplace
Create content celebrating Earth Day or other environmental awareness days
May
Key dates:
May 12: Mother’s Day (US)
May 15: International Day of Families
May 17: Bike to Work Day
May 26: Memorial Day (US)
Month-long:
Mental Health Awareness Month
Post ideas to get you started:
Share resources or stories about how your company promotes mental health
Highlight employee perks like flexible working hours or family support programmes
Celebrate Mother’s Day, or Mental Health Awareness Month with employee reflections
June
Key dates:
Jun 5: World Environment Day
Jun 16: Father’s Day (UK & US)
Jun 19: Juneteenth (US)
Jun 27: Take Your Dog To Work Day
Jun 30: World Social Media Day
Month-long:
Pride Month
Black Lives Matter Month
Post ideas to get you started:
Share how your company supports LGBTQIA+ employees and community initiatives
Recognise the impact social media has had on the working world
Reflect on the importance of workplace diversity and inclusion year-round
July
Key dates:
Jul 1: Canada Day
Jul 4: Independence Day (US)
Jul 30: International Day of Friendship
Post ideas to get you started:
Highlight team events or summer activities
Reflect on the first half of the year
Celebrate your workplace culture and community
August
Key dates:
Aug 9: International Coworking Day
Aug 25: Summer bank holiday (UK)
Aug 26: Women’s Equality Day (US)
Post ideas to get you started:
Create content celebrating International Coworking Day and your people
Share how time off helps you come back to work refreshed
Highlight key lessons you’ve learned from from the year so far
September
Key dates:
Sep 1: Labour Day (US)
Sep 3: Talent Acquisition Day
Sep 5: International Charity Day
Sep 10: Suicide Prevention Day
Sep 15: Online Learning Day
Sep 16: National Working Parents Day
Sep 21: International Day of Peace
Sep 21: World Gratitude Day
Sep 26: European Day of Languages
Month-long:
National Learning and Development Month
Post ideas to get you started:
Spotlight career milestones or team achievements
Share how your company values employee recognition and growth
Reflect on how you’ve grown as a business
October
Key dates:
Oct 1: International Coffee Day
Oct 10: World Mental Health Day
Oct 20: Diwali
Oct 31: Halloween
Month-long:
Black History Month (UK)
National ADHD Awareness Month
Breast Cancer Awareness Month
Post ideas to get you started:
Share how your people support each other as a team
Highlight key dates like World Mental Health Day with thoughtful content
If your decorating for Halloween, give us an office tour!
November
Key dates:
Nov 1: World Vegan Day
Nov 5: Guy Fawkes Night (UK)
Nov 11: Veterans Day (US)
Nov 11: Remembrance Day (UK)
Nov 13: World Kindness Day
Nov 15: America Recycles Day
Nov 20: Transgender Day of Remembrance
Nov 27: Thanksgiving (US)
Nov 28: Black Friday
Month-long:
Movember
Post ideas to get you started:
Share how your team is participating in charity or Movember initiatives
Highlight the achievements of your employees and express thanks for their efforts
Create content celebrating Thanksgiving or World Vegan Day
December
Key dates:
Dec 1: World AIDS Day
Dec 3: International Day of Persons with Disabilities
Dec 5: International Volunteer Day
Dec 24: Christmas Eve
Dec 25: Christmas Day
Dec 31: New Year’s Eve
Post ideas to get you started:
Celebrate key achievements and milestones from the past year
Reflect on lessons learned and goals for the upcoming year
Share holiday cheer and employee stories to spread joy and gratitude
