A diverse audience of young professionals, seated in a modern event space, laughing and engaged as they watch a presentation. The background features a neon sign and an open doorway with attendees.

Employee

Advocacy

The original influencers

Your people are your most authentic media channel. Employee advocacy transforms them into the storytellers your brand deserves. It’s about empowering employees to share their experiences and bring your culture to life through their unique voices. In an age where trust is everything, people connect with people — not corporations.

Advocacy builds that trust, amplifies your reach, and creates real connections with top talent. Transforming your people into talent influencers.

Real people, real experiences, and real trust

We don’t believe in forcing anyone to advocate for your brand. Instead, we identify the natural champions — those who already believe in what you stand for.

Then we give them the tools, training, and confidence to share their stories in ways that are authentic and compelling. From creating content that stops the scroll to building their voice as thought leaders, we help your people find their social media identity and grow your brand organically.

But this isn’t just about reaching candidates. Advocacy fosters pride, belonging, and engagement within your teams. It’s a cycle of trust: you trust your people to tell your story, and they feel trusted and valued in return.

The results? Advocacy content generates eight times the engagement of corporate channels, and the potential for referrals and brand growth is exponential.

Full service advocacy programmes

Smiling woman with dark wavy hair and a bright red jumper works on a laptop in a vibrant office. Real people, real stories – authentic storytelling for employer branding success.

Selection, Onboarding, and Training

We onboard your culture champions and provide workshops to develop their storytelling and content creation skills.

Man with short blonde hair and a white sweatshirt gestures as he speaks from behind a laptop. Driving connection through personal stories in employee-generated content campaigns.

Toolkits, Resources, and Self-Guided Learning

From tone of voice guides to flexible training modules on a personalised LMS, we give employees everything they need to share their stories confidently.

Two men with short curly hair, one in a blue sweater and the other in green, laugh while working on laptops surrounded by greenery. Creating authentic content in employee advocacy strategy.

Community Management and Impact Reporting

Our community managers drive engagement with ongoing support and workshops, while detailed reports track reach, engagement, and ROI.

Bespoke training workshops

We know sometimes specific aims call for targeted solutions. Our targeted training workshops for Senior Leaders, Talent Attraction or Sales teams arm your people with the advocacy fundamentals via small scale training that packs a punch.  

To explore the rest of our servicesclick here