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    • A diverse audience of young professionals, seated in a modern event space, laughing and engaged as they watch a presentation. The background features a neon sign and an open doorway with attendees.

    Employee

    Advocacy

    The original influencers

    Your people are your most authentic media channel. Employee advocacy transforms them into the storytellers your brand deserves. It’s about empowering employees to share their experiences and bring your culture to life through their unique voices. In an age where trust is everything, people connect with people — not corporations.

    Advocacy builds that trust, amplifies your reach, and creates real connections with top talent. Transforming your people into talent influencers.

    Emma, our Advocacy Manager, working at a high bank talking to a colleague. She's smiling, wearing glasses, and a green jumperTwo colleages work in a lush green space with lots of plants. One is a white man with dark curly hair, facial hair, and a green jumper. He's in his thirties. The other colleague is a young woman, mixed race with long hair in a brown and blonde style, with a white jumper on

    Real people, real experiences, and real trust

    We don’t believe in forcing anyone to advocate for your brand. Instead, we identify the natural champions — those who already believe in what you stand for.

    Then we give them the tools, training, and confidence to share their stories in ways that are authentic and compelling. From creating content that stops the scroll to building their voice as thought leaders, we help your people find their social media identity and grow your brand organically.

    A woman in a black sleeveless top presents in a modern office with exposed brick and green moss decor. She gestures while speaking, with a screen behind her. A listener sits in the background, and bold white text is partially visible on the wall.

    But this isn’t just about reaching candidates. Advocacy fosters pride, belonging, and engagement within your teams. It’s a cycle of trust: you trust your people to tell your story, and they feel trusted and valued in return.

    The results? Advocacy content generates eight times the engagement of corporate channels, and the potential for referrals and brand growth is exponential.

    Why choose Wiser?

    We know advocacy isn’t a one-size-fits-all solution. At Wiser, we create programmes that are as dynamic and unique as your business. Whether you’re starting from scratch or levelling up existing initiatives, training senior leaders or your salesforce, we bring together expertise in employer branding, social media, and communications to build something that works.

    From selecting the right champions to training them in authentic storytelling and supporting them with world-class community management, we handle everything. And with real-time data and reporting, you’ll always know exactly how your programme is performing.

    2 adults in a meeting room, both in their thirties, one is more in focus than the other. The woman is wearing a green shirt, with blonde hair in a bun. The other is a sri lankan man, wearing a navy blazer.
    Our COO, Anna, smiling in a light bright meeting room. She's got long dark blonde hair and is wearing a light blue striped shirt.
    Two men on stage making a presentation. One is out of focus in the background, mixed race wearing a beige t-shirt. The other is towards the camera, with long dark hair in a bun, wearing a sport watch and a grey t-shirt
    A young woman wearing a purple blouse and blue jeans stands on a wooden stage, speaking to an audience. She gestures with her hand, holding a small device, in front of a large "W" backdrop in a modern workspace.

    Full service advocacy programmes

    A cheerful woman with dark hair, wearing a bright red sweater, sits at a wooden table with two laptops, laughing in a warmly lit office with framed photos on a brick wall behind her.

    Selection, Onboarding, and Training

    We onboard your culture champions and provide workshops to develop their storytelling and content creation skills.

    A cheerful man with short hair, wearing a white sweater, sits at a rustic wooden table with a laptop, gesturing as he speaks in a cozy workspace with framed event photos on the brick walls.

    Toolkits, Resources, and Self-Guided Learning

    From tone of voice guides to flexible training modules on a personalised LMS, we give employees everything they need to share their stories confidently.

    Two young men, one wearing a blue sweater and white pants, the other in a green sweater and jeans, sit on a green couch with laptops, surrounded by lush indoor plants in a cozy workspace.

    Community Management and Impact Reporting

    Our community managers drive engagement with ongoing support and workshops, while detailed reports track reach, engagement, and ROI.

    Bespoke training workshops

    We know sometimes specific aims call for targeted solutions. Our targeted training workshops for Senior Leaders, Talent Attraction or Sales teams arm your people with the advocacy fundamentals via small scale training that packs a punch.  

    To explore the rest of our servicesclick here