Our research team jumped into action in Summer 2021, speaking to letter signatories, current and former employees, and shareholders, as well as opening a survey to the entire BrewDog Crew.

From breweries in Aberdeen to bars across the Atlantic, we gathered over 3500 perspectives from Crew members working across all departments — and managed to squeeze in a few burgers and pints along the way 😉

A Culture and Inclusion deep-dive, detailed competitor analysis and survey responses from UK hospitality workers helped us to gain a clear understanding of the highs and lows of BrewDog culture, as well as the current state of their reputation as an employer. 

We wrapped up this stage of the project with recommendations to take them into the next phase of growth by prioritising their people.

Our in-depth understanding of BrewDog translated into a hero film that celebrates the Crew behind the company’s success and showcases the range of people and personalities behind the bars and brews we know and love.

The BrewDog team have launched a number of great initiatives since, including industry-leading people promises in their Blueprint — from offering a profit share scheme in their bars to ownership shares for existing employees.

In 2023, we were thrilled to see the BrewDog team awarded not one, but two awards for being a great place to work. 

Raise a glass (of your choice) to the next era of BrewDog!