Trainline is Europe’s one-stop-shop for train and coach travel. Every day, 900 super-powered people across 5 offices gather routes, prices, and travel times from over 270 rail and coach operators in 45 countries, so that anyone can buy tickets quickly and save time, effort, and money.
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Client
Trainline
Service
Employer Brand, Experiential
Website
https://www.thetrainline.com/
Location
London, Edinburgh, Paris, Barcelona, Milan
Objectives
Making moves is part of our Wiser DNA, and we are lucky to have clients who live by these values too. None more-so than Trainline. This FTSE-listed tech company can be characterised by its ambition and energy, a sentiment felt by the 350 people we interviewed during the EVP research. Yet, with rapid growth across Europe, there was no shared language to capture the culture or bring their people together. We set-out to change that.
Solution
Great journeys start at Trainline. Our European research highlighted that this is a company that will be Taking You Places - a narrative framework that connects their 900+ people. Introducing TrainFest, an 'ignore the ordinary' celebration of Trainline's 25 years, and an opportunity to launch their employer brand with the people that shaped it. Through kinetic typography and motion graphic animation we created an immersive experience that brought Trainliners’ voices to the front and centre. Bold and energetic - Trainline is a truly European company that moves with Momentum (Momento, Impulso, Elan) - we celebrated their cultural nuance and shared experience. To make sure that the feeling continued post-event, we launched Trainline's LifeAt Instagram channel with a custom filter and social takeover. Whether you were a new Trainliner, soon to be Trainliner or a bleed mint-green Trainliner, TrainFest showed that Trainline is a company that will take you places.
20
Animations
2
Videos
1
202m² superscreen
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