We met On in 2021 when they approached Wiser looking for a partner to build and launch their global careers site. Defined by innovation and loved by their fans, they were struggling to gain recognition from talent who shared their commitment to challenge the status quo.
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Client
On
Service
Website, Video Series
Website
https://culture.on-running.com/
Location
Zurich, Berlin, Yokohama, Portland, Ho Chi Min
Objectives
They needed a site that could scale at the rate of their global growth so they needed to build for the future and accurately share their vibrant, fast-paced and fiercely creative culture with new audiences. With 6 global locations and a united team of 2,000 people in the Oniverse, On approached Wiser to help bring their global culture to a single place.
Solution
After speaking to over 150 people within the Oniverse, we built our strategy to capture what a ‘life in motion’ would look like to current and future talent. After a kick-off at On’s global town hall in Zurich, the team set-off. Our Films and Photography team travelled to 5 locations to capture the essence of On, filming teams from design and production all the way through to seeing the products on the shelves in retail.
45
Page website
5
Location films
70
On screen interviews
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