Kraft Heinz is a global powerhouse that owns some of the world’s most-loved, iconic brands. It is transforming the world’s food and beverage industry and driving this forward is its performance-focused culture.
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Our relationship with Kraft Heinz began in 2018 when we were asked to create a video showcasing the company’s EMEA training programme – though Kraft Heinz prides itself on the pace of learning and progression, the programme was relatively unknown. This first video project allowed us to get a greater understanding of the business and what their needs are in the employer branding space. The goal of our work with Kraft Heinz has always been to communicate its unique culture to the outside world in a visually exciting, engaging way. Initially, the tagline in use for all employer brand communications was ‘A Question of Taste’, but over the course of our work together, this became ‘Bring Your Appetite For More’.
The EMEA Trainee Programme video project saw us conduct research interviews with trainees from three countries to build a messaging framework that we then presented back to the team at Kraft Heinz. We filmed in Amsterdam, London, Madrid and Alfaro in the north of Spain, shadowing five trainees both in their daily work and outside the office, highlighting the pace and intensity of the programme in order to connect with the kind of people who would thrive in that environment. This was only the beginning of our work with Kraft Heinz – we have since created a suite of six videos for their 2019 EMEA Leaders Convention, a Pride campaign based around #EveryoneIsWelcomeAtOurTable, a redesign of the global employer brand, a U.S. Trainee Program video, a Diversity, Inclusion & Belonging rebrand, and a culture video to be shown at campus presentations all over the world.
Internal Communication Campaigns
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