Always On.

Though the reach of their network is so expansive, Colt had no employer brand when we first met them in 2018. As a B2B business, neither did they have a consumer-facing brand that we could leverage to create the new careers visual identity, so we started from square one. Colt wanted to distance itself from the traditional image of telecomms companies and align themselves with the innovative, agile startups that surround its headquarters in Shoreditch. This was a key part of our strategy, along with the drive to appeal to a younger audience and unpack what it is that Colt actually does for a potential applicant. Our work with Colt spans from building an employer brand that can flex for its international markets to creating campaigns and content for internal communications as well as strengthening their campus presence and managing its early careers programme.